Carotenoids are natural fat-soluble pigments. Carotenoids provide the bright red, orange, or yellow coloration of many fruits and vegetables, serve as antioxidants and can be a source for vitamin A.
Carotenoids are very important for health. The health benefits of carotenoids in the human diet are becoming increasingly apparent. Studies suggest that some carotenoids can offer protection against some cancers, macular eye disease and cardiovascular problems.